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The life and times of Peter Yealands

Peter Yealands is the quintessential Kiwi entrepreneur who has also been described as “a true maverick”. In a career spanning 50 years he’s tried his hand at almost everything from […]

NZBusiness Editorial Team
NZBusiness Editorial Team
March 21, 2012 One Min Read
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Peter Yealands is the quintessential Kiwi entrepreneur who has also been described as “a true maverick”. In a career spanning 50 years he’s tried his hand at almost everything from his home base in Marlborough, and made major contributions to New Zealand’s aquaculture, deer farming, forestry and wine industries along the way.
Now somebody has managed to encapture this man’s remarkable life and business experiences in one book. Tom Percy’s A bloke for all seasons: the Peter Yealands story engages the reader right from the start as a young Peter Yealands begins to make his way in the world, following in his father’s impressive footsteps. As each chapter rolls by, you get a better understanding of Yealands’ solutions-focused attitude applied to every business venture he gets involved in.
Now in charge of one of the largest privately -owned wine companies in New Zealand, here is an iconic New Zealander from which there is much to learn. A fine read!

 

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NZBusiness is a team effort, with article submissions curated by a small team of professionals under the guidance of Editor David Nothling-Demmer.

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